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How to Grow Your Logo Business from $0 to $1000 in a Month.

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How to grow your Logo Business from $0 to $1000 in a month.

Growing your new logo business from $0 to $1000 can be tough for a new business considering the competition and the already existing free logo software online.

There are many ways to reach that goal of $1000, and with the right information which I will share in this article.

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Tailor Brand is an example of a logo business that started from scratch and built its business on trust, excellent service, and empathy. Tailor brand is run by three young designers Yali, Tom & Nadav.  They attested to the fact that starting a business is hard, confusing, and overwhelming.  

Today, the business is worth a fortune and these designers sure have success stories to share on starting one, visit the Tailor brand.

In this article, I will share ways you can take your logo design business with basic logo design skills from $0 to $1000 per month.

Key Highlights

 🎯 90% of people are willing to purchase from a brand even if it was recommended to them by a stranger.

 🎯 In a recent study, 64% of marketing executives indicated that they believe word of mouth is the most effective form of marketing. (Forbes)

 🎯 Making Customer Service a Way of Life will help first-time clients become repeat customers.

 🎯 For small businesses like yours, there are many free online forms of marketing your business, including social media, blogging, and email marketing.

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 🎯 A simple honest review from a satisfied client can do wonders for the growth of your business.

SEE ALSO: How To Start A Logo Design Business With No Experience

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Use Branding to Elevate your Logo business.

As a logo designer, your job is to create and build brands for people. You may think you are just designing a logo, but the truth is you are creating identities for businesses. So why take the identity of your business for granted.

Starting a new business is not easy; they are a lot of competition, but branding can set you apart. When you build and maintain your brand, you set it up for success. Think of branding as a visual representation of your company.

As a creative, anything you do should positively reflect your brand; your Instagram post, your Motto, your pictures, everything you do should be about promoting your brand.

A good brand creates a reputation among people; it will build trust between you and your clients. Branding will lead your Logo business to the next level.

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“A brand is just a perception, and perception will match reality over time.”

 – Elon Musk

Find and Study your Competitors

One of the fastest ways to grow your business is to copy what other successful people in your niche did and improve on it. When you study other brands, you understand their concept and know how to set your brand apart from theirs.

Remember there’s a difference between copying people’s work and studying it to improve yours. There are so many things you can learn from other businesses like yours.

You can learn about the quality of their work, how they relate to their audience, or learn how to manage clients’ projects.

“If you’re a true warrior, competition doesn’t scare you. It makes you better.”

Andrew Whitworth

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There are a few things you can do if you want to study your competitors,

  • You can go through social media platforms like Instagram and YouTube and find other logo designers like yourself. When you discover them, create a list of all the designers in your niche so you can study them.
  • Something you can do is speak to employees that worked with the businesses in your niche.
  • You can use analytical tools like similar web, What runs where, and SEM Rush to know where your competitor’s traffic is coming from and which type of Ads they run.

Find your unique selling point and build a business Strategy

So we talked about branding and studying your competitor; the next thing on this list is building a business strategy. If you have run a business before, you can attest that sometimes, it feels like there’s no time to grow our business, and we spend most of our time trying to keep our business floating.

A business strategy is a set of plans, actions, and goals you will use to compete against other businesses in your industry.

The truth is that creating a solid business strategy and applying it takes time, but trust me, it is worth it. A business strategy can give your Logo Brand a vision and a path to follow for growth.

The best way to create your business strategy is to find a unique selling point(USP). Unique selling points or unique selling proposition is the process of informing your customer’s the distinctive value that makes your products superior to others.

You have to understand that you are not the only Logo designer available, that is why knowing what distinctive value you have to offer is crucial.

Once you know your unique value, the next step is to inform your customers and let them know that if they work with you, they will enjoy that benefit.   

Market your business with Social Media and Online Marketing tools

Another way to grow your logo business is through online marketing. There are so many online tools available to market your business, and they cost almost nothing to use.

Social media platforms and blogging are great for marketing your brand. A more direct way of marketing your highly effective business is through email marketing.

You can collect people’s email addresses from your social media accounts and blog.

When you have a database of email addresses, you can take advantage of good email marketing tools like MailChimp to get in touch with your audience and market to them your business.

You can use your blog to attract new customers; by writing articles, you can educate people about your business or teach them things about designing logos.

You can also use Bluehost to launch your blog; it’s easy and cheap.

Network online and In-person

Building valuable professional relationships should be taking you seriously. Building professional relationships is a great way to make your brand authentic.

When talking online or in person, do not approach it as if you are trying to get something from them; approach it as if you want to build a relationship based on mutual benefit.

Anytime I go to a design event and meet people I find interesting, the urge of telling them about my magnificent design abilities is high. The truth is nobody wants to hear that.

When you approach a person for the first time, the first thing that should go into your mind is building a relationship, and you can do that by just being interested in who the person is and what the person does.

Apart from meeting people in person, a good form of networking is online. 

The best social platform for networking with professionals is LinkedIn. On LinkedIn, you get access to thousands of design professionals and access to jobs suited for you.

Referrals and Word of Mouth Marketing

Do not underestimate the power of word-of-mouth marketing; this is the truest form of all marketing.

When you finish a project for a client, try asking them to talk about it on their social media account and with their friends; the worst they can say is no; nine out of ten will go through it.

When you are done with a project for a client, you can ask them to leave an honest review about the work you did for them. People can always tell when reviews are fake, so please do not construct one; it is unethical.

Word-of-mouth marketing is so powerful that 90% of people are willing to purchase from a brand even if it was recommended to them by a stranger.

The best part about word-of-mouth marketing is that it forces you to be your best at all times because you know people report what they see and experience, and if they experience a great product, they will share that great product.

Final Thoughts

When it comes to marketing and growing your logo business, do not be afraid of experimenting. Experimenting with different forms of marketing your business is the only way to know what works best.

You can use a service like Tailor brand to help your clients build their brand designs easily.

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