9 Practical Ways To Grow Your Copywriting Revenue In 2023

9 Practical Ways To Grow Your Copywriting Revenue In 2023

The art of copywriting employs the power of persuasive writing to engage, convince and convert readers to buyers.

As such, copywriting is now a significant component of content marketing & online advertising. It is one of the many ways you can make money from home.

Key Highlights

🎯 There is a growth potential for newbies in the copywriting industry despite the competition.

🎯 Building a strong resume is a good place to start and developing a robust portfolio is what to aim for.

🎯 Persuasive writing and triggering a call-to-action is the objective of excellent copywriting.

SEE ALSO: Ultimate Freelancing Toolkit for Writers in 2023

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Career Explorer estimates that the copywriting business will grow by 7.6% in the space of 10 years (from 2016 to 2026). This demonstrates the potential for growth in the copywriting industry.

Investing in copywriting is undoubtedly a smart move for many internet businesses as it improves awareness and sales. Moreover, it can significantly impact the profitability of companies and provide a strong return on investment (ROI).

Since millions of business owners are ready to spend on copywriting to make their business stand out and convert sales, you can be sure there are greater chances of skyrocketing your revenue as long as you know how to play your cards.

What is copywriting, exactly?

Copywriting is simply the advertising language used on web pages, video scripts, promotional materials, product descriptions, etc. to create awareness and persuade potential customers to take action.

A copywriter is a replica of a salesperson whose job is to compel leads to take action on your products or service. Copywriters use different mediums including billboards, newsletters, magazine advertising, sales letters, video scripts, and blog posts in reaching out to potential customers.

In this article, I will show you how to grow

Ways to grow your copywriting revenue in 2023

1. Become a freelancer

Since many people are making it big through freelancing, making freelance a personal business shouldn’t be underestimated. If you wish to succeed as a copywriter and hit a regular sig-figure income in 2023, my first advice is to become a freelancer.

A lot of folks out there believe that being gainfully employed provides more stability and security; yes it’s true. However, the majority fails to see the unlimited possibilities that come with being a freelancer.

When you’re employed by a company or an organization, your salary is fixed. You can readily make accurate predictions of what your earnings would be by the end of the year.

On the contrary, the advantages of freelancing include running your own business for multiple clients at your pace with no fixed salary.

Although becoming a freelancer and getting involved in Multiple jobs per time may not be all bed of roses for beginners, the application of consistency, determination, and unending zeal for growth will foster control and focus over your freelancing career. Just don’t take on more than you can handle.

2. Build the perfect resume

Having a strong resume can get you interviews because it attracts the interest of hiring managers and recruiters.

A great resume demonstrates your greatest talents and achievements and how you are a good fit for a job or project.

Prepare for future success by putting together a resume that highlights your accomplishments and abilities as a freelancer. That’s what employers want to see.

3. Get a professional website portfolio and generate leads

One fact that companies and recruiters are after is trust. They want to be able to trust you to deliver. They need evidence that you’re a perfect fit. For this reason, you’ll need a steady, ongoing intake of high-quality leads to be a successful freelancer.

Create a unique, attractive, and responsive website, and have a super convincing portfolio that recruiters can have a look at.

Afterward, you can begin generating leads and driving traffic to your website. You can take advantage of channels likeLikendln, different SEO tools, High-end blogging, and paid promotion.

This process could take a little while. But once you build a channel that can generate leads, you can be sure of revenues worth at least six figures per year.

4. Understand what you’re doing

The next step to success is understanding what and whom you are working for.

Every copywriting effort should start with a thorough understanding of the product or business you’re marketing.

It’s worth spending some time studying goods to see which characteristics will stand out to customers because they are the crucial selling point.

Finding out what makes products/services special and what characteristics and benefits will appeal to your customers is your principal objective.

5. Master the Fundamentals of Persuasive Writing

Copywriting fundamentally revolves around persuasive writing. Your work contains messages that aim to sway the readers’ decisions. This is why copywriting is such a useful talent for everyone. Regardless of a person’s position, career, or business, the ability to convince through writing has practically endless uses.

You must be able to differentiate between writing and copywriting. While writing is generic, copywriting reaches out to a specific audience. Nothing generic.

6. Craft the best possible product description

After understanding the subject matter, give the best possible description of the product.

Don’t concentrate on giving an elaborate description because it’s unnecessary. Simply jot out a succinct description (about two to three sentences) of the product as though you were giving it to a buyer.

To have a perfect grasp, you want to ask yourself some rhetorical questions like;

• What makes this product exceptional?

• Is there anything that distinguishes it from the opposition?

• What significant advantage does it offer?

• What benefits does the product provide?

• What pain does it alleviate?

You must’ve known the product’s unique selling points and the advantages it offers consumers.

Many businesses only describe the product. You have to emphasize the advantages and the pain it alleviates. That’s what buyers need to hear.

7. Your headlines should be unique and extremely specific (express FOMO)

At this point, you’d have to be mindful of your word selections. Don’t join the multitude of copycats and individuals who make a living by using the work of others.

Let your headings be unique and straight to the point. You need distinctive, attention-grabbing headlines if you want to stand out from the competition and sell your (or employer’s) goods/services.

Use headlines to capitalize on readers’ fears of missing out (FOMO).

Make it clear to your readers what they will receive from your goods or service and you should also make your audience consider what they stand to lose if they don’t use your goods or service right away.

Avoid using general or unclear language, and your copy will convert sales like crazy.

8. Negative call-to-action works more. Use them!

As a copywriter, use more negative CTA rather than positive ones. For example, if you say “remember to follow these rules, remember to purchase,” they’re quite persuasive.

However, they don’t command attention as “Don’t forget to follow these rules, Don’t forget to purchase, Don’t miss out on” Especially if you’re copywriting for B2C brands, negative calls to action are more effective.

9.  Write like a boss

Producing quality writing and expressing confidence is key to successful copywriting. It is one of the most crucial rules; you must write with assurance.

As a copywriter, you’d want to stay clear of words like “think,” “need,” “just,” “maybe,” “probably,” and “perhaps” instead, be straightforward in your writing and make sure you’re making your point without adding fluff.

The ability to write to your readers and motivate them to take action without making excuses depends on your level of confidence.

Final Thoughts

It makes no difference if you are writing for landing pages, Facebook posts, website redesigns, or advertisements.

The purpose of copywriting is to gain the attention of customers and convince them to patronize your brand, product, or business. And to this, there is an unlimited possibility of earnings as well. As long as your skill is up to par, you are well on your way to increasing your revenue.