How to Scale Your Web Publishing Business With Less than $500
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How to Scale Your Web Publishing Business With Less than $500
So you want to go into web publishing, or if you already have one, you want to grow the business.
In this article, I will show you how to start and grow a web publishing business.
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Key Highlights
🎯 Make sure your content is relevant to your readers.
🎯 Make sure your content fits the brand you’ve created.
🎯 Make your content and design simple, but significant.
🎯 A publisher requires three things to publish content on the Internet: Website development software, Internet connection, A webserver to host the website.
🎯 Posting updates on social media sites like Twitter, Facebook, etc. is usually not considered web publishing.
🎯 Web publishing usually refers to uploading original content to unique websites.
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What is Web Publishing?
The process of publishing original content on the web is called Web Publishing. The process of web publishing comprises many things like…
● Building the website
● uploading to the website
● updating the website
● Posting content to the website
Some of the contents you can upload are Videos, articles, images, e-books, and many other forms of digital media.
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To have a web publishing business, you will need
● A web server.
● Domain name.
● Web Publishing software like WordPress, Wix, Dreamweaver, and Squarespace.
● You should maybe also try o learn google analytics or any other analytics software, so you can monitor and manage your site traffic.
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How to Become a Web Publisher
Before I tell you the ways you can grow your web publishing business, let me first show you how to become a web publisher the right way.
The surge in web content over the years happened because of the low barrier of entry for web publishing. Web publishing is still very profitable to date and you can also contribute valuable content to the internet and get paid for it.
If you want to become a Web Publisher, follow the following steps…
In this section, I will show you the best way to start Web Publishing. If done the right way, becoming a web publisher is straightforward
1. Understand Your web publishing tools
As a beginner, WordPress will be the best tool you can use to publish content on the web. Learn how to use WordPress to design and publish content. WordPress is an easy tool to learn, and it powers more than 64 million websites.
2. Get a Domain and a web host.
After you have learned the tools used for web publishing, the next step as a web publisher is to get a domain and host your own website.
What kind of web Publisher would you be if you don’t have a personal business website. You first need a domain name that fits your brand. No matter what you think, believe me when I say branding sets you aside from others.
After getting a domain, the next step is to get a web host to host your website. The best and most affordable platform to get your domain name and host is Bluehost.
3. Create a quality design
Do not underestimate the power of design. A great design separates us from mediocre and non-creative web publishers.
After you have purchased your domain and web host, the next step is designing your business website.
The first question that should enter your mind when designing your website is will the design represent my brand well? You don’t want a site fits for a makeup brand to represent your web publishing business.
When designing your website, the first question that should come to your mind is What is my niche? This question will help you understand how to design your site.
If you are on a budget, you do not need a professional designer, they are thousands of templates available that you can choose from. Choose a design that fits your brand and get started.
“Design adds value faster than it adds costs.”
-Joel Spolsky, web programmer, writer, and creator of Trello
4. Increase Your Network
The next step is to build your network. You need to get customers that will need your service. The best way to do this is by building a social presence. They so many ways you can build your social presence.
- If you want to attract a new audience and traffic to your site, develop a presence on platforms like Instagram and Twitter.
- If you want to build a network of professionals especially those in your industry, use a platform like LinkedIn.
5. Start building a social Presence
One of the best ways to kick start your web publishing business is to build an audience before you even get started. This audience would be your first users or customers.
You can start by building your presence on Facebook and Twitter and use them to promote your business when the time comes.
6. Content Quality
The last thing you want to do is start a website with copied or non-original content. Once your site is up and running, the next step is to upload good-quality content.
Make sure your contents are relevant to your audience, and if you have so much content to create, you can always hire as many writers you need and can afford.
Growing Your Web Publishing business
In this section, I will show you how to grow your business.
- Use free stock images and templates.
When you start using free images and templates, you free up more money for growing your site.
- Focus on Search Engine Optimization
As a modern publisher and in this fast-growing world, you need to understand the basics of search engine optimization (SEO). It will you rank better on any search engine result.
- Find your audience Online.
The main reason you have to find your audience online is to know where to advertise your blog. The last thing you want to do is advertise to people that are not interested in your site.
- Host webinars and Podcasts
When you host a podcast with people with the same profession, you can expose both communities and grow your audience.
- Make sharing your content easy.
If you make your content shareable, your audience can share them with their followers on their various social media platforms.
Final Thoughts
One habit you should always adopt when web publishing is the habit of experimenting. You can never have a %100 effective marketing plan.
What works today might not work tomorrow. So always try to experiment with everything about your business and see what works best.
