How to Scale Your Social Media Business on a Low Budget

January 26, 2024January 31, 2024 Eddu Oz

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Scale Your Social Media Business on a Low Budget

Unless you have thousands of dollars, growing your social media business could be an uphill task.

Even successful brands with thousands of dollars still do not underestimate the importance of low-cost or organic growth.

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In this article, I will show a few low-cost ways you can grow your business on any social platform.

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Key Highlights

🎯 Data is a gold mine in making decisions in your business.

🎯 Forming relationships with similar brands can help boost your business.

🎯 Creating engaging content will encourage your followers to share them with their friends.

🎯 Always remember to cross-promote all your social media account.

🎯 Make sure all your social media accounts are properly optimized for better engagement.

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How to Scale Your Social Media Business on a Low Budget

1. Partner with other brands similar to yours to gain more followers

Brand-to-brand collaboration can help boost your social media business. When you collaborate with another brand on a social media platform, you leverage each other audience for mutual benefits. Most times, it’s a win-win situation.

When you collaborate with another brand, you gain more followers, exposure, and potentially more customers.

In a brand collaboration, you and the other brand run a social media campaign. Your business and the collaborating business agree about how both parties can help each other. You both create social media content like videos, articles, images, depending on the social media platform, and share them with each other’s audience.

2. Follow and engage with your competitor’s audience.

Unlike in the real world, stealing your competitor’s audience is normal. The truth is these people follow your competitor because they like what the brand creates. So if you have a brand similar to your competitors, there is a big chance that their audience will follow you.

There are a few simple steps you can use to execute this step:

Search and identify your competitors

Carry out a little research on them to identify the similarities with your brand.

Go to their social media account like Twitter and Instagram.

Click on their follower list.

Follow and engage with the people that are active on the platform.

When you follow them, they will check out your business, and when there see it is something that interests them and will likely follow your business.

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3. Use relevant tags and encourage your followers to share your content.

Hashtags are pieces of information used to group user-generated content into different groups.

When you create a piece of content, make sure you use hashtags relevant to the content. When you use hashtags, it helps the platform show your content to followers interested in that topic.

For example, If I own a cosmetic brand on Instagram, when I post an image or a video, I can use relevant hashtags like ;

#beauty, #beautifulface, #makeup, #skincare, #makeupartist, #lashes, #makeuptutorial, #skincareroutine.

Another part of this section is encouraging your followers to share your content. Social media platforms like it when people share people’s content because it means there is engagement, which improves the platform.

When your followers share your content, not only are they exposing it with their followers, but it also tells the platform that people love this content. When social media platforms notice people are engaging with content, they will keep showing it to more people that are not following your brand.

4. Work With Influencers to Grow Your Audience

By now, the word Influencer should not be new to you. An Influencer is a person with the power to affect the minds and purchasing decisions of individuals due to the knowledge, position, or relationship with his or her followers.

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In influencer marketing, the goal is to get influencers to represent your brand the right way. These influencers will showcase your product to their audience, showing all the features and benefits of your product.

The reason influencer marketing can be very effective is that the people following them consider them knowledgeable on a particular subject, and their followers will likely use your product.

5. Cross-promote your social media channels

The average person uses at least two social platforms, which means your followers are available on other platforms.

For example, if you have a Youtube channel, you can inform your viewers about your social media accounts and tell them to follow you on that platform.

Why is this important? Well, most of your followers may choose not to be active on a particular platform, but you still want to get in touch with them. If your followers follow you on another social platform, it means you are likely to always get in touch with them no matter what happens.

So make sure you share the social account information across all your active social account platforms. For example, put your social account info in;

1. The About section of your Facebook page

2. Your Twitter bio

3. Instagram and TikTok bio

4. And in the descriptions of all your post.

6. Understand and use the power of User-generated content(UGC).

If you ask some successful brands on social media, they will tell the secret power behind user-generated content.

User-generated content or UGC is any form of content, such as images, videos, text, and audio, generated and posted by your followers on an online platform.

The truth is creating original content can be difficult, and if you have a brand that finds it hard to create engaging original content, utilizing the power of UGC can benefit your brand.

According to Adweek, 85% of users say visual UGC is more influential in their decisions than brand-generated photos or videos. So make sure you try integrating UGC into your social media business.

Another article by BusinessWire says Consumers are 2.4X more likely to interact with UGC as it is perceived to be more authentic and credible.

Understanding The Data: Your social media Analytical Data

As a serious business owner, you should data is everything; it is digital gold. The holy grail of a successful business is data-driven decisions making.

When you allow data to govern every decision you make, it provides your business with the capability to generate real-time insights and predictions to optimize its performance.

Data makes you make decisions that positively impact your business. It will also lead to business growth.

All the steps I listed above are organic or low-cost marketing methods, but like paid marketing, it still needs a strategy, and every strategy needs analytical data to measure its performance.

So make sure you understand your social media data and learn how to use this data to make better decisions.