6 Low-Budget Ways To Grow Your Blogging Business
advertisement - scroll to continue
Grow Your Blogging Business
Gone are the days when you can easily rank your blog on the 1st page on Google with a brand new blog.
Even after escaping the Google Sanbox effect that takes between 6 – 8 months, it’s still not that easy to get to the first page without a strong domain authority.
advertisement - scroll to continue
Now, unless you have thousands of dollars for marketing to get your blog on the first page, you have to use some practical low-budget techniques to grow your blog.
In this article, I will show you techniques to help grow your blog fast.
On This Page
Key Highlights
🎯 Understanding your audience is the first to grow your blog.
🎯 Many traffic comes from Google search, so it pays to understand the Google search algorithm.
🎯 Answering Questions from Q and A site can help grow your blog.
🎯 Optimizing your blog for better readability can will you retain more of your first-time visitors.
advertisement - scroll to continue
🎯 Speed is another thing you should consider. Nobody likes a slow website, so that is why you get a fast and reliable host. Bluehost is one of the best and most reliable hosts.
SEE ALSO: 10 Best Income Streams for a New Blog
SEE ALSO: How To Monetize Your Blog with Google Adsense Fast (With Approval Tips )
SEE ALSO: The Ultimate Guide To Flipping Websites (With Recommended Marketplaces)
1. Drive Traffic with Email Marketing and Newsletters
Online content, especially blogs, lives and dies on engagements.
Without a good amount of engagement with your content, your blog will suffer.
As a blogger, one of your greatest assets is your email list.
Collecting your reader’s emails will help you grow your blog exponentially. There are different ways you can collect reader emails.
advertisement - scroll to continue
- You can ask them to subscribe to your newsletter.
- You can offer valuable digital materials in exchange for their emails.
- You can host contests or giveaways.
- Use popups on your blog.
- Host free tutorials and webinars.
While many bloggers like you and I know about email marketing, many of us have still not grasped its full power.
You must know how to craft valuable and powerful emails for your readers.
A well-crafted email can increase your click-through rate (CTR).
The last thing I want to talk about when it comes to emails is newsletters.
Newsletters have evolved into a powerful tool for communication between you and your audience.
You can’t just write a newsletter and send it; you have to think about the headlines, design, and layouts.
There are companies now that make millions from just a simple newsletter.
advertisement - scroll to continue
You can use a newsletter to notify your audience about your latest blog post, and if they are engaging will bring constant traffic to your blog.
“Email has an ability many channels don’t: creating valuable, personal touches — at scale”. — David Newman
2. Learn How to Improve and Optimize your Onsite SEO
Millions of content are uploaded every day, and it is important to optimize them for better visibility.
“Search engine optimization is the process of improving the quality and quantity of website traffic to a website or a web page from search engines.” source: Wikipedia.
As a blogger who wants organic growth on your blog, you need to understand SEO.
Before you write any blog post, you need to do basic keyword research and apply SEO strategies to improve your blog post visibility.
There are a few tools you can use to search for related keywords for your blog post; these tools are:
Also, make sure your main keyword is also visible in your heading.
“Google only loves you when everyone else loves you first.” – Wendy Piersall
3. The Hidden Gem in Quora
You might not know it, but trust me when I say Quora is a goldmine. Quora is a social Question and answer website, a platform to share and contribute common knowledge.
Quora is a platform known for providing quality answers to almost any questions on any topic.
One of the best strategies I use when using Quora to grow your blog is simple. Login on Quora, find questions in your niche, and provide quality and insightful answers.
After providing these answers on Quora, you can now drop a link to articles in your blog that provides more details.
When people gain value from your answers, they will likely follow you to know more.
Note: Try putting a call to action (CTA) in your Quora answers about relevant blogpost.
4. Expand Your Mediums and Make Sharing Easy
There are many mediums of consuming content, and you may prefer a particular medium. Some mediums are long articles, short articles, videos, audio, and text-based images.
Many people prefer one medium to another; that is why you need to diversify your content mediums.
For example, when I have time to spare and need a more in-depth understanding I read. When I have less time or when going to work, I prefer to listen to audio content.
Diversifying your content medium means taking your blog post and remaking it to fit that medium and still pass the same message.
Another part of content delivery is making your content easy to share. People always like it when they can share content they love with their friends, and that is why you have to make your content easy to share.
A simple way to grow your blog is by adding a simple social media share tool, like a click to tweet tool or pin this image tool. The ability to share your content means many more readers you never had, which also means an increase in your audience.
5. Build a Community On Social Media
Building a community means building an audience of dedicated followers. If a person chooses to follow you on any social media platform, it means they want to hear from you continuously.
When it comes to engaging with your audiences, building a community can be very helpful; for example,
- You can engage with your audience or people that not in your community by responding to tweets mentioning you and your blog. You can also tweet about topics that are of interest to you and your audience.
- Platforms forms like Pinterest and Instagram are image-driven. That means you should upload pictures that will want your audience to want to know more. For blogs, text on images works well to get the attention of people on Pinterest and Instagram.
- To build a credible brand Facebook and Instagram can help you do a great job.
- Youtube is a great platform to turn your blogs into video content.
6. Grow Social Proof
If you are ae like me, you must have heard this quote many times, Humans are simply social creatures.
Whether you know it or not, we constantly look for others’ approval for most of the things we do. For example, you might buy a piece of clothing because we saw someone famous on TV wearing it.
So having some credible social proof on your blog can help grow your blog quickly. Look for credible people among your audience and tell them to help write a review on your blog. You can even put the companies you work with on your blog, people like that.
Final Thoughts
Now that you have some idea of how to grow your blog without spending much money, the next is to start applying them.
Remember, it takes time to grow, and building the foundations for growth should be the first thing you do.
