9 Free Email Marketing Tips for Freelancers: Growing Your Side Hustle Business on a Shoestring Budget

9 Free Email Marketing Tips for Freelancers: Growing Your Side Hustle Business on a Shoestring Budget

In 2019,  about 293 billion emails were sent worldwide daily with the figure expected to reach 347 billion by 2023.

Perhaps the most astonishing thing for me going through these jaw-dropping statistics is discovering that many of these emails remain unread, unopened, or worse still – marked as spam, deleted, or ignored.

Yet, in 2017, Email marketing acquired 40 times more customers than Facebook and Twitter combined, which points out one fact – those email marketers were not just sending random emails but strategic ones that show they mean business and have a lot to offer to their customers.

Therefore in this article, I will be sharing with you ten actionable email marketing tips I discovered, with which you can boost your side hustle business even on a low budget as a freelancer in 2023.

Key Highlights

🎯 Among all of these email users are members of your target audience, ie quality leads, and prospects you can work to reach and convert via email.
🎯 Combining email with automation tools, SMS, live chat, Facebooks ads, and more for increased results, Sendinblue is one of the best email marketing software online for all budgets.

 🎯 With no credit card required, Sendinblue’s email marketing software is free for up to 300 emails/day and unlimited numbers of subscribers.

SEE ALSO: Email List Segmentation: 7 Ways to Keep Your Email List Engaged

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SEE ALSO: 7 Reasons Why Your Email Marketing Efforts Aren’t Generating Revenue

SEE ALSO: 10 Ways to Maximize Results with Free Email Marketing – A Guide for Freelancers

9 Free Email Marketing Tips for Freelancers: Growing Your Side Hustle Business on a Shoestring Budget

1. Create a Compelling Opt-In Offer

To build a valuable email list, you must offer a compelling opt-in incentive or bonus that resonates with your target audience. For instance, 81% of consumers say they’re more likely to engage with a brand that offers incentives.

 These incentives could be free resources such as premium e-books, checklists, or other exclusive content that provides significant value.

From there, post these orders on your social media platforms or websites and ensure you highlight the benefits of subscribing.

By using a compelling opt-in offer to attract subscribers, who are genuinely interested in your niche, you can increase your side hustle engagement, build customer trust, and drive conversions – without spending a dime.

2. Personalize Your Email Communication

A major way of building a strong connection with your subscribers is through personalization. To do this, you can use email marketing tools that make it easier to address your recipients by name and tailor your content to their interests.

You can also segment your email list based on demographics, preferences, or purchases and send targeted emails that resonate with each segment.

By delivering personalized content, you can increase open rates, engagement, and ultimately, the success of your email marketing campaigns which will bring more visibility to your side hustle without spending much as a freelancer.

3. Create Compelling Subject Lines

As a freelancer seeking to grow your side hustle business on a little budget using email marketing, a captivating subject line is crucial for grabbing the attention of your subscribers and enticing them to open your emails.

You must ensure that you craft subject lines that are concise, curiosity-inducing, and relevant to the email’s content.

Experiment with different styles, such as posing questions and using numbers or power words to find what resonates best with your audience.

A well-crafted subject line can significantly improve open rates and drive traffic to your side hustle business.

4. Design Attractive and Engaging Email Templates

Creating visually appealing email templates is another method of capturing and retaining subscribers dubbed potential customers’ attention.

There are several online platforms such as Sendinblue, with free template builders offering professional and customizable email design without having a top-notch graphics design as a freelancer seeking to leverage free email marketing to grow your side hustle business.

Incorporating your business brand elements, using eye-catching visuals, and keeping the overall layout clean and easy to read will enhance your subscriber’s experience as a user, increase click-through rates, and encourage recipients to take action that will result in increased ROI.

5. Deliver Valuable Content

Delivering valuable and relevant content to your subscribers is one–way to establish yourself as an authority in your niche as a freelancer seeking to grow your side hustle business on a low budget with free email marketing.

You can create valuable content through industry insights, tips, and tricks, tutorials, or exclusive offers that your audience will find beneficial. Your focus should be on solving their pain points and addressing their needs.

By consistently delivering high-quality content, you build trust, increase engagement, and encourage recipients to become loyal customers of your side hustle business without spending much on marketing.

6. Implement Call-to-Action (CTA) Buttons

Including clear and compelling call-to-action (CTA) buttons in your emails is equally important. It is crucial for driving conversions and engagements as a freelancer seeking to grow your side hustle business with free email marketing in 2023.

Use action-oriented language and place the CTAs strategically within your content. The goal is to encourage subscribers to take the desired action, such as purchasing, signing up for a webinar, or downloading a free resource.

Experiment with different CTAs until you get the one tailored fit for your target audience.

7. A/B Test Your Emails

You can also experiment with different email elements to optimize your campaigns. For instance, you can divide your subscribers into two groups and test variables like subject lines, content layout, images, CTAs, or send times.

You can analyze the results to identify what works best for your audience and refine your future email marketing strategies.

8. Monitor and Analyze Metrics

You must regularly review your email marketing metrics to gauge the success of your campaigns by keeping an eye on open rates, click-through rates, conversion rates, and unsubscribe rates.

By taking periodic evaluations, you can identify areas for improvement and refine your email marketing strategy over time.

9. Automate Your Email Campaigns

Automating some of your email campaigns will save you time and ease your email marketing efforts.

You can set up automated welcome emails, birthday messages, or abandoned cart reminders. By leveraging automation to drive some of your tasks, you can often engage with your subscribers at critical moments without requiring constant manual intervention.

Final Thoughts

For freelancers juggling a side hustle, email marketing is one of the most cost-effective and powerful tools to grow your business.

With a limited budget, you can easily leverage the free email marketing tips I highlighted to increase your business engagement, drive conversions and increase profitability without worrying whether your potential customer will open your emails.