FREE: How To Get Targeted Emails For Email Marketing
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FREE: How To Get Targeted Emails For Email Marketing
In my experience, email marketing is usually the boring part of my overall content strategy.
I most times shy away from requesting emails especially when I have managed to set up the email request opt-in box on my website. I just set and forget. I’m fond of closing down popup email boxes or scrolling past email embeds on other websites, it just sucks.
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In the real sense, getting email addresses from real & targeted visitors is a long-term asset if harnessed properly.
Internet marketers like Neil Patel of Ubersuggest, Spencer Haws of Niche Pursuit, Ricky Kesler, and Jim Harmer of Income School among others have emphasized the importance of building an email list or including this in your long-term marketing strategy.
The benefits of targeted email marketing is that you will now focus your resources on the right audience and optimize your results.
On This Page
Key Highlights
🎯 Your email list is a valuable long-term asset for your business.
🎯 Obtaining email addresses for marketing purposes must be done in compliance with GDPR and CAN-SPAM.
🎯 Opt-in forms, email embeds, popups, and slide-ins must be placed strategically to see meaningful results.
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SEE ALSO:7 Reasons Why Your Email Marketing Efforts Aren’t Generating Revenue
SEE ALSO:10 Popular Free Email Marketing Tools That Can Help You Grow Your Business
SEE ALSO: 10 Email Marketing Strategies to Drive Insane Traffic to Your Products
Gaining subscribers from email campaigns is somehow tough these days even if your offer is tempting. Viewers are usually blind to them or end up not completing the onboarding process to get you those valuable email addresses.
The reason is simple…some internet marketers do not keep to their words of confidentiality. In other cases, spamming users with unwarranted emails sucks as well, so they just avoid dropping their emails.
There are betters ways to get targeted emails from visitors and turn them into loyal fans and buyers of whatever you’re selling.
Here’s the first step…
Obtaining email addresses for email marketing purposes must be done in compliance with applicable laws and regulations, such as the General Data Protection Regulation (GDPR) in the European Union and the CAN-SPAM Act in the United States.
It’s important to prioritize building a permission-based email list, where individuals have explicitly given their consent to receive marketing emails from you.
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What is Targeted Email Marketing Strategy
Targeted email marketing is a way of ensuring your emails get to the people that want them and they take action. How you know that your email is targeted is when you have a high click-through rate and your visitors convert.
This is what you should be aiming for. Not all email lists are the same and so the one you build intentionally and getting the right people to subscribe to is just right.
Let’s take a look at how you can grow your email list for free.
Ways to Grow Your Email List for Free
Website opt-in forms
Place opt-in forms on your website to capture email addresses from visitors who are interested in your content, products, or services.
Offer incentives such as exclusive content, discounts, or free resources in exchange for subscribing to your emails.
For opt-in forms, you can check Hustle, it is a free email marketing, lead generation, opt-ins, and popups WordPress plugin that is effective and easy to set up and use. You can also display targeted ads with this plugin.
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The choice is yours. You can go for any software plugin you prefer.
Lead magnets and content upgrades
Create valuable resources such as ebooks, whitepapers, or templates, and offer them as lead magnets or content upgrades on your website.
Visitors can access the resource by providing their email addresses, allowing you to grow your list of interested prospects.
The first step is to identify valuable content by determining what type of content your target audience finds valuable and relevant. This could be an ebook, a comprehensive guide, a checklist, a template, a video tutorial, or any other resource that provides actionable insights or solves a specific problem.
For example, Here is a 50 Side Hustle Idea Checklist that can be used as ebooks, and templates and offered for free. This should not be copied though, it’s just an example of a resource you can use to make your ebook.
You need to create high-quality resources and develop well-designed and well-written content that delivers value to your audience. Ensure that the information is unique, actionable, and tailored to their needs. Make it visually appealing and easy to consume.
Most importantly, you must place opt-in forms strategically. Position opt-in forms strategically on your website so visitors can easily see them.
Consider using pop-up forms, slide-ins, or inline forms on relevant pages or blog posts. Clearly explain the benefits of subscribing and receiving the lead magnet or content upgrade.
Social media and online communities
Leverage your social media presence to promote your email newsletter or offer. Direct users to a landing page where they can sign up for your emails.
Participate in relevant online communities and offer valuable insights, including a link to your sign-up page in your profile or bio.
Determine the social media platforms and online communities where your target audience is most active. Research industry-specific forums, Facebook groups, LinkedIn groups, subreddits, and other platforms where people gather to discuss topics related to your niche.
You will need to establish your presence, this takes time. Create professional profiles or pages on the selected social media platforms. Use consistent branding and messaging across all your profiles to maintain a cohesive brand identity.
Optimize your profiles with relevant keywords and provide clear information about your business, products, or services. Once trust is built you can get these perks you’re looking for easily which include an email list and loyal followers.
Referral programs
Encourage your existing subscribers to refer their friends and colleagues to sign up for your emails.
Offer incentives such as discounts, freebies, or exclusive content for successful referrals. This can help expand your email list through word-of-mouth and social sharing.
Events and webinars
If you host or participate in industry events, collect email addresses from attendees who express interest in your offerings.
Similarly, when conducting webinars or online events, ask participants to register with their email addresses to access the event.
Guest blogging and partnerships
Contribute guest blog posts to reputable websites or collaborate with complementary businesses in your industry.
Include a call-to-action in your author bio or collaboration materials to encourage readers to subscribe to your email list.
Leveraging guest blogging and partnerships can help expand your reach, increase brand visibility, and drive traffic to your website.
To effectively leverage guest blogging and partnerships your will need to identify relevant websites and blogs. Research websites and blogs in your industry or niche that have a substantial audience and align with your target market. Look for platforms that accept guest contributions and have a good reputation for publishing high-quality content.
You must familiarize yourself with the guidelines before pitching your guest blog post, and carefully review the guidelines and requirements provided by the target websites.
Each platform may have specific guidelines regarding topics, word count, formatting, and submission process. Adhering to these guidelines increases your chances of acceptance.
Contests and giveaways
Run contests or giveaways on your website or social media platforms, where participants must provide their email addresses to enter.
Make sure the prizes align with your target audience’s interests to attract relevant subscribers.
Email signature and business cards
Include a sign-up link or call-to-action in your email signature to capture email addresses from your existing contacts.
Additionally, add your sign-up information to your business cards and distribute them at networking events or meetings.
You may want to check out this Email Marketing Model known as the Secret Email System created by Matt Bacak.
Secret Email System is for Anyone Looking To Start, Scale, and Grow A Digital Business Which May Be Your Ultimate Goal.
His Book Reveals How Matt Built A 7-Figure Online Business Using Nothing But Ethical Email Marketing To Drive Revenue, Sales, and Commissions.
Final Thoughts
Remember, building a quality email list takes time and effort. Focus on attracting engaged subscribers who are genuinely interested in your content or offerings.
Maintain transparency about how their data will be used and offer options for unsubscribing or managing preferences.
Compliance with data protection laws is essential to build trust with your subscribers and protect their privacy.
