10 Popular Free Email Marketing Tools That Can Help You Grow Your Business
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10 Popular Free Email Marketing Tools That Can Help You Grow Your Business
With the drive to reach new customers through Ads and other form of content marketing, email marketing being an age long but viable method of retargeting customers is still very much trusted today.
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Email marketing offers numerous benefits for businesses. Here are some key advantages of implementing an email marketing strategy:
- Wide reach: Email allows you to reach a large audience instantly. With billions of active email users worldwide, you can connect with customers, prospects, and leads across different demographics and geographical locations.
- Cost-effective: Email marketing is a cost-effective method compared to traditional marketing channels. It eliminates expenses associated with printing, postage, or advertising space. You can reach a large number of recipients at a fraction of the cost compared to other marketing channels.
- Targeted and personalized communication: Email marketing enables you to segment your audience based on various criteria such as demographics, preferences, or behavior. This segmentation allows you to send targeted and personalized messages that resonate with specific groups, increasing engagement and conversion rates.
- Automation and efficiency: Email marketing platforms provide automation features that allow you to streamline your campaigns. You can set up automated workflows, such as welcome emails, abandoned cart reminders, or drip campaigns, saving time and effort while delivering timely and relevant messages.
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Here are 10 popular free email marketing tools that can help you grow your business:
1. Mailchimp
Mailchimp offers a free plan that allows you to send up to 10,000 emails per month to a maximum of 2,000 subscribers. It provides a user-friendly interface, email templates, and basic automation features.
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Free email marketing tools sometime have limited features, you can have access to more advanced features if you choose to upgrade.
Once you have an account, you can import your existing contacts into Mailchimp. You can manually add contacts or import them from a file, a connected app, or an integrated e-commerce platform.
Mailchimp offers automation features that let you create email sequences triggered by specific events or actions. For example, you can set up an automated welcome email series for new subscribers or send a follow-up email after purchase. Automation workflows help save time and deliver timely, personalized messages.
Before sending your emails, Mailchimp allows you to preview how they will appear on different devices and email clients. You can test the email’s appearance, check for broken links, and ensure it renders correctly across various platforms. Mailchimp best is one of the best free email marketing tools out there. Mailchimp is also a free email marketing tool for affiliate marketing.
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2. Sendinblue
Considering other free email marketing tools, Sendinblue’s free plan includes up to 300 emails per day to an unlimited number of subscribers. It offers a drag-and-drop editor, marketing automation, contact segmentation, and basic CRM features.
Sendinblue provides a user-friendly drag-and-drop email editor that allows you to create visually appealing emails without coding. You can choose from pre-designed templates or create custom designs. Add images, text, buttons, and other elements to personalize your emails.
You can organize and segment your subscriber lists on Sendinblue. You can create different lists based on specific criteria such as demographics, interests, or engagement levels. This segmentation enables you to send targeted and relevant emails to different groups.
You can also set up automated welcome emails, abandoned cart reminders, birthday emails, or re-engagement campaigns. Automation helps save time and delivers personalized messages to your subscribers.
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Additional features on Sendinblue include features like A/B testing, CRM integration, advanced segmentation, SMS marketing, Facebook ads, and more. These features provide you with a comprehensive toolkit to engage with your audience across multiple channels.
3. MailerLite
MailerLite’s free plan enables you to send up to 12,000 emails per month to 1,000 subscribers. It provides a range of features including a drag-and-drop editor, automation, landing pages, and pop-up forms.
MailerLite enables you to create customized landing pages and signup forms to capture new leads and grow your subscriber list. You can design and publish landing pages without any coding knowledge and integrate them with your email campaigns.
You can import your existing contacts into MailerLite. You can manually add contacts or import them from a file, integrate them with popular platforms like Shopify or WooCommerce, or synchronize contacts from other applications through integrations.
MailerLite provides a user-friendly interface, powerful automation capabilities, and a range of marketing features to help businesses effectively manage and streamline their email marketing campaigns.
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4. Benchmark Email
Benchmark Email’s free plan offers up to 500 subscribers and allows you to send up to 500 emails per month. It provides customizable templates, list management, and basic automation features. Benchmark Email helps businesses create, send, and track email campaigns.
Once you have an account, you can import your existing contacts into Benchmark Email. You can manually add contacts or import them from a file, integrate them with popular platforms like Shopify or WordPress, or synchronize contacts from other applications through integrations.
Benchmark Email offers automation features that allow you to set up automated email sequences based on specific triggers or actions. You can create welcome email series, abandoned cart reminders, or follow-up sequences. Automation helps you deliver timely and personalized messages to your subscribers, enhancing their engagement.
5. Moosend
Moosend’s free plan includes unlimited emails for up to 1,000 subscribers. It offers a visual editor, automation workflows, landing pages, and reporting features.
Moosend provides a user-friendly interface, powerful automation capabilities, and a range of marketing features to help businesses effectively manage their email marketing campaigns and drive engagement with their subscribers.
Before sending your emails, Moosend provides a preview feature to see how your emails will look on different devices and email clients. You can test the email’s appearance, check for any issues, and make necessary adjustments to ensure optimal rendering.
6. Sender
Sender’s free plan allows you to send up to 15,000 emails per month to up to 2,500 subscribers. It provides drag-and-drop editing, automation, segmentation, and analytics.
Sender offers a user-friendly email editor that allows you to create visually appealing emails without any coding knowledge. You can choose from a variety of pre-designed templates or create your own custom designs. Add images, text, buttons, and other elements to personalize your emails.
Among other free email marketing tools, Sender offers additional features like A/B testing, landing page creation, subscriber management, transactional emails, API integration, and more. These features provide you with a comprehensive toolkit to optimize your email marketing efforts and engage with your audience effectively.
7. Mailjet
Mailjet’s free plan offers up to 6,000 emails per month to a maximum of 200 subscribers. It provides an intuitive email editor, transactional emails, and basic automation capabilities.
Mailjet provides a user-friendly interface, advanced automation capabilities, and a range of marketing features to help businesses effectively manage their email marketing campaigns and transactional emails. By leveraging its tools and functionalities, you can reach your subscribers, automate your messaging, and track the performance of your email campaigns.
Automation and workflows of Mailjet offer a feature to create workflows and trigger emails based on specific events or actions. You can set up automated welcome emails, abandoned cart reminders, birthday emails, or drip campaigns. Automation helps save time and delivers personalized messages to your subscribers. Mailjet is a good one and free to use.
8. Omnisend
Omnisend’s free plan includes up to 15,000 emails per month to 500 subscribers. It specializes in e-commerce email marketing, offering features like automation workflows, segmentation, and cart abandonment emails.
Omnisend provides a user-friendly drag-and-drop editor that allows you to create visually appealing email and SMS campaigns. You can choose from a variety of pre-designed templates or create your own custom designs. Add product images, text, buttons, and other elements to personalize your messages.
9. Zoho Campaigns
Zoho Campaigns’ free plan allows you to send up to 12,000 emails per month to up to 2,000 subscribers. It provides a drag-and-drop editor, automation, A/B testing, and CRM integration.
Zoho is a popular suite of cloud-based business applications. Zoho Campaigns is designed to help businesses create, send, and track email campaigns effectively.
Before sending your campaigns, Zoho Campaigns provides a preview feature to see how your emails will look on different devices and email clients. You can test the email’s appearance, check for any issues, and make necessary adjustments to ensure optimal rendering.
10. HubSpot
HubSpot offers a free plan that includes email marketing features. It provides up to 2,000 emails per month with basic automation, contact management, and reporting capabilities.
HubSpot offers a range of email features as part of its comprehensive marketing and sales platform. Here are some key email features provided by HubSpot:
For email marketing campaigns, HubSpot allows you to create and send email marketing campaigns to engage with your contacts. You can use their drag-and-drop email editor to design visually appealing emails with customizable templates, images, text, buttons, and more.
HubSpot helps you organize and segment your contact lists based on criteria like demographics, behavior, interests, or engagement levels. This segmentation enables you to send targeted and personalized emails to different segments of your audience.
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Final Thoughts
These free email marketing tools are a great starting point for businesses looking to grow their email list and engage with their subscribers. However, keep in mind that some limitations may apply to the free plans, and as your business scales, you may require more advanced features offered in their premium plans.
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